Overview
This Privacy Policy applies to Whatsmark (“Whatsmark”, “we”, “our” or “us”) and describes our handling of personal information in connection with our website, business enquiries and messaging services.
Whatsmark provides business communication solutions, including SMS messaging, WhatsApp Business API and RCS Business Messaging.
By using our website, submitting a form or communicating with us, you acknowledge the practices described in this Privacy Policy.
Information We Collect
The information we collect depends on how you interact with Whatsmark and which services you use.
Information you provide directly
- Your name and business name.
- Email address and telephone number.
- Service requirements and enquiry details.
- Information included in messages or support communications.
- Consent preferences provided through forms or other communication channels.
Messaging and service information
- Sender and recipient telephone numbers.
- Message type and selected communication channel.
- Message status, date, time and delivery information.
- Responses and interaction events.
- Opt-in and opt-out records.
- Campaign or template identifiers.
Website and technical information
- IP address and approximate location.
- Browser, device and operating-system information.
- Pages visited and website interaction information.
- Referral source and diagnostic information.
Please do not submit passwords, complete payment-card details, bank-account credentials, government identification numbers or answers to security questions through ordinary messaging channels.
How We Use Information
We may use personal information to:
- Respond to enquiries and service requests.
- Provide, operate and support messaging services.
- Send OTPs, transactional alerts, notifications and requested communications.
- Deliver promotional communications when appropriate permission has been obtained.
- Configure SMS, WhatsApp Business API and RCS messaging campaigns.
- Monitor message delivery, performance and service reliability.
- Prevent fraud, misuse, spam and unauthorized access.
- Maintain consent, preference and opt-out records.
- Comply with contractual, regulatory and legal obligations.
- Improve our website, customer support and services.
Messaging Communications and Consent
When you submit a form and provide your consent, you authorize Whatsmark to contact you regarding your enquiry, requested services and related business communications.
Depending on the permission provided, communication may take place through:
We will only send promotional communications when we have an appropriate lawful basis or permission to do so. Consent for promotional communication is not a condition for submitting a general enquiry.
How to opt out
You may withdraw consent or stop promotional communications at any time by:
- Following the unsubscribe or opt-out instructions included in a message.
- Replying with an applicable opt-out keyword, such as “STOP”, where supported.
- Contacting us at info@whatsmark.com .
Opting out of promotional messages will not prevent us from sending essential transactional, security, service or legally required communications.
RCS and Third-Party Messaging Platforms
Our messaging services may operate through telecommunications providers, authorized aggregators and technology platforms.
Depending on the selected service, personal information may be processed by:
- Mobile-network and telecommunications operators.
- SMS gateway and messaging-service providers.
- Google or Jibe in connection with RCS messaging.
- Meta or WhatsApp for WhatsApp Business messaging.
- Hosting, infrastructure, analytics and security service providers.
These providers may process information such as telephone numbers, message content, message status and interaction information as required to deliver and operate the relevant service.
Their handling of information may also be governed by their respective privacy policies, platform terms and applicable laws.
How We Share Information
We may share personal information only when reasonably necessary for the purposes described in this Policy, including with:
- Messaging platforms, telecom operators and authorized aggregators.
- Hosting, security, email and technical-service providers.
- Professional advisers, auditors or consultants.
- Government, regulatory or law-enforcement authorities when legally required.
- A successor organization in connection with a merger, restructuring or transfer of business.
We do not sell personal information for monetary consideration. We also do not permit service providers to use information for purposes unrelated to providing their services to us.
Data Security
We use reasonable administrative, technical and organizational safeguards designed to protect information against unauthorized access, loss, alteration, misuse or disclosure.
These safeguards may include:
- Access controls and account authentication.
- Secure hosting and transmission protections.
- System monitoring and activity records.
- Restricted employee and service-provider access.
- Data minimization and retention controls.
No online system or transmission method can be guaranteed to be completely secure. You should also take reasonable precautions when sharing information electronically.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide requested services.
- Maintain business and consent records.
- Resolve enquiries, disputes and support requests.
- Prevent fraud and service misuse.
- Meet contractual, regulatory and legal obligations.
Retention periods may vary depending on the type of information, the service involved and applicable requirements. Information that is no longer required will be deleted, anonymized or securely restricted.
Your Rights and Choices
Subject to applicable law, you may request to:
- Access personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of eligible personal information.
- Withdraw consent for future processing.
- Opt out of promotional communications.
- Raise a concern about our handling of information.
We may need to verify your identity before completing a request. Certain information may be retained where required for legal, security or legitimate business purposes.
Requests can be submitted to info@whatsmark.com .
Children’s Privacy
Our website and business messaging services are intended for businesses and are not directed to children.
We do not knowingly collect personal information from children without appropriate authorization. If you believe a child has provided information to us, please contact us so we can review and take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy when our services, practices or legal obligations change.
The latest version will be published on this page with an updated effective date. We encourage you to review this Policy periodically.
Privacy and Grievance Contact
For privacy questions, consent withdrawal, complaints or personal-information requests, contact Whatsmark:
422, Ratna High Street, Naranpura, Ahmedabad-380013, Gujarat, India